Introduction to Media Studies: Defining My Media Consumption and Audience Engagement Film Case Study 1
The goal of the case study was for me to examine my media consumption and research how the film industry uses media convergence to promote their audience to consume the media form. In one part of the case study I had to review old vocabulary. I had to define what traditional (old) media and contemporary (new) media. I also had to define what convergence was and define the various forms it comes in. If done right, I score sixteen marks for this section. The picture is below.
One of the main portions of the assignment was when I had to give an example of a popular film and provide general information about it. I talked about the live-action film, Mortal Kombat, which was a reboot of the original movies. This movie came out in 2021. I talked about who was involved, how much money was made, and even how much money was being used. Towards the end I had to describe why the film was successful.
After completing the assignment, I got the chance to learn more about my favorite films than I previously knew. I never knew how much money the companies used to produce a good film. It just makes me think about how much money was used for more popular films, like John Wick or Halloween. This was a very interesting assignment for me overall!
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